While working at RCKT. Rocket Communications, I helped in the process of the conception of the company‘s identity. For a multitude of companies we created their brand from the bottom up, from strategic branding and positioning to brand execution. From there, we planned, prepared and executed the communications and PR work for the startup on a national and international level. A key part of this process was creating a brand book for these companies.
We create brand books and draft the defining messages and values, in both visual and textual language – from painstakingly phrasing USPs to producing in-house photoshoots. I learned how to spread the word about the clients of the company in all relevant channels. That includes classic media relations, CEO positioning as well as setting up blogs and running social media channels.
Technology: Illustrator, InDesign