Brand Books

It is pivotal for young digital businesses to project their message and to build their brand sustainably. ZipJet is a mobile on-demand cleaning service in Berlin, Paris and London that became a client of RCKT. We developed the entire brand concept, from the content to the visuals. Among other things, we created a brand book for ZipJet, that defines the brand story, as well as the corporate design, visual language, and tonality, and serves as a brand guideline for employees and partners.

We create brand books and draft the defining messages and values, in both visual and textual language – from painstakingly phrasing USPs to producing in-house photoshoots. I learned how to spread the word about the clients of the company in all relevant channels. That includes classic media relations, CEO positioning as well as setting up blogs and running social media channels.