Global Fashion Group Website

Global Fashion Group (GFG) is yet another ambitious client of RCKT. who are dedicated to bringing fashion online in emerging markets and offering brands the chance to enter the fashion e-commerce sector in highly promising economies.
I assisted in the conception, design, and development for the GFG website. Being that GFG is a fashion e-commerce company targeting young adult women all around the world, I concluded that we needed to build a brand that would reflect our audience. “Simple” was always top of our list for brand identifiers; we wanted a clean, sleek look for the website with a lot of white space to create a straightforward but sophisticated user experience, while still being inviting and friendly.
Design and Conception

GFG prides itself on its unification of global expertise with local execution. With GFG operating across twenty-four countries it seemed more than appropriate to be sure to illustrate just how widespread GFG is across the globe on their website. On the landing page of the website, I created a vector illustration of the five different regions of the world where GFG is a market leader for online fashion. The Global Fashion Group website can be found here.