Global Fashion Group (GFG) is yet another ambitious client of RCKT. who are dedicated to bringing fashion online in emerging markets and offering brands the chance to enter the fashion e-commerce sector in highly promising economies.

I assisted in the conception, design, and development for the GFG website. Being that GFG is a fashion e-commerce company targeting young adult women all around the world, I concluded that we needed to build a brand that would reflect our audience. “Simple” was always top of our list for brand identifiers; we wanted a clean, sleek look for the website with a lot of white space to create a straightforward but sophisticated user experience, while still being inviting and friendly.