Global Fashion Group Website
Global Fashion Group (GFG) is yet another ambitious client of RCKT. who are dedicated to bringing fashion online in emerging markets and offering brands the chance to enter the fashion e-commerce sector in highly promising economies.
I assisted in the conception, design, and development for the GFG website. Being that GFG is a fashion e-commerce company targeting young adult women all around the world, I concluded that we needed to build a brand that would reflect our audience. “Simple” was always top of our list for brand identifiers; we wanted a clean, sleek look for the website with a lot of white space to create a straightforward but sophisticated user experience, while still being inviting and friendly.