Brand Books

While working at RCKT. Rocket Communications, I helped in the process of the conception of the company‘s identity. For a multitude of companies we created their brand from the bottom up, from strategic branding and positioning to brand execution. From there, we planned, prepared and executed the communications and PR work for the startup on a national and international level. A key part of this process was creating a brand book for these companies.

We create brand books and draft the defining messages and values, in both visual and textual language – from painstakingly phrasing USPs to producing in-house photoshoots. I learned how to spread the word about the clients of the company in all relevant channels. That includes classic media relations, CEO positioning as well as setting up blogs and running social media channels.

Technology: Illustrator, InDesign


Artistry Magazine

Artistry Magazine is an online magazine based at Northeastern University, aimed to connect the school through artistic expression. We showcase the works of students, faculty and alumni and review art in and around Boston. I am the Managing Editor of Artistry and helped oversee the entire club while also pitching, writing and editing stories. Click on the cover of the issue below to be redirected to a full PDF file of the first issue of Artistry.

Technology: Illustrator, InDesign, Photoshop, Microsoft Word

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RCKT. Native App

RCKT. Rocket Communications is a full-service communications agency where I completed my second co-op. RCKT. accompanies businesses and brands into the digital age with the core mission is to accelerate the digital transformation of companies and brands. This is why I helped create a mobile channel where clients and prospect clients have access to the RCKT. world and expertise. This tool was used to build the RCKT. community – employees and clients. And, of course, position RCKT. Download the app and read more about it here.

Technology: PhoneGap, JavaScript, CSS, HTML, DWNLD


Digital Work for The Robes

I conducted this assignment alongside two other students. We were working for Scout, a student-led design studio we are members of, and being commissioned by a band called The Robes. The assignment was to create graphics, social media, a website and other essential assets to help advertise a performance they had last year. Below are some of the outcomes that we designed and produced together.

Technology: Illustrator, InDesign, Photoshop